Numbers alone cant tell you the answers, but you have to think critically about your business (in contrast to the number-centrism espoused by Michael Gerber in The E-Myth). He says the most fundamental question instead is: will this business still be around 10 years from now? Short term profit-making culture pervades many startups. The author says that the wars start for trivial reasons and keep going without any real reason. Our educational system is based on competition and businesses love war references (make a kill, sales task force etc.). Its our society that has embraced the competition ideology. Thiel says its just economists who frown over monopolies and love competition. Stay away from competitive markets: they destroy profitsĤ. Better to risk boldness than trivialityģ. Focus on product, not sales: if you need sales, your product is not goodġ. Improve on the competition: dont try to enter new markets prematurelyĤ.
Stay lean and flexible: plans are seen as a straight jacket. Make incremental advances: the only safe pathĢ. Peter Thiel says that the dot.com bubble taught entrepreneurs four fake big lessons:ġ. Zero to One: The Vertical & Horizontal Way The author says that nobody can see the future, but we know two things about it: it will be different, and yet it will be rooted in todays world. If things change drastically over the course of a decade, then the future is now. If society doesnt change for a thousand years, then the future is a thousand years away. Peter Thiel says that the future is only the future if its different from today. Your best bet then is to learn the mindset of going from zero to one: The next Zuckerberg wont build a social network and the next Larry Page wont build a search engine.
He is most famous for having launched PayPal with Elon Musk.Įvery major moment in business happens one time only. About The Author: Peter Thiel is a billionaire startup entrepreneur, investor and venture capitalist.
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